Library Marketing 1.0: How to successfully market your library without getting another degree
Join us for an overview of marketing basics for libraries. Learn about your library brand, basic marketing components, and merchandising tips to create a thrifty, simple, and effective marketing system for your library. This webinar is perfect for accidental marketers; no previous experience is necessary!
Resources
- Session Slides (PDF)
General Library Marketing and Design Advice
Tools for Images, Charts, and Graphics
Tools shared during the session
- Library Aware
- Canva – For Non-profits
- Typito
- CSL in Session – Graphic Design 101
- Successful Marketing Ideas (PDF)
Facilitator: Teresa Myers
Teresa Myers is the Marketing Communications Specialist at the Longmont Public Library. She earned an Advertising/Communications degree from Penn State, a European Media Systems certificate from the University of Manchester (Manchester, UK), and a law degree from Georgetown University. She’s worked in public relations and marketing in the music industry, for national nonprofits, and at multiple levels of government. So far, libraries are her favorite!